SIMPLY MEASURED: #MissingThePoint: Companies alienate customers with Twitter bots, scripted responses

Posted on Jul 27, 2013
SIMPLY MEASURED: #MissingThePoint: Companies alienate customers with Twitter bots, scripted responses

From upset consumers whose gadgets broke prematurely to stranded air travelers stuck on the tarmac, Twitter has been an effective outlet to publicly shame companies, […]

SIMPLY MEASURED: Facebook Hashtags Not Catching On With Consumers

Posted on Jul 24, 2013
SIMPLY MEASURED: Facebook Hashtags Not Catching On With Consumers

While using hashtags in Facebook posts might be a fun tactic for brands trying to engage consumers, it doesn’t appear to be paying off, a […]

SIMPLY MEASURED: Brands Building Success in Social Media

Posted on Jul 24, 2013
SIMPLY MEASURED: Brands Building Success in Social Media

Simply Measured CEO & Co-Founder Adam Schoenfeld, Author Ben Mezrich and Bloomberg’s Jon Erlichman discuss what it takes for companies to achieve popularity and face-time […]

SIMPLY MEASURED: Hashtags for brands on Facebook hasn’t led to much engagement

Posted on Jul 23, 2013
SIMPLY MEASURED: Hashtags for brands on Facebook hasn’t led to much engagement

In June, Facebook made hashtags live on the site, borrowing a page from Twitter’s playbook. However, analytics firm Simply Measured noted that adoption has been […]

GAZZANG: Now that Hadoop is growing up, security is growing more important

Posted on Jul 20, 2013
GAZZANG: Now that Hadoop is growing up, security is growing more important

Hadoop, the much-hyped software for processing large amounts of data on commodity hardware, has its roots in indexing tons of webpages for a search engine, […]

GAZZANG: Startup Gazzang Releases Security Solution For OpenStack Clouds

Posted on Jul 19, 2013
GAZZANG: Startup Gazzang Releases Security Solution For OpenStack Clouds

Big data security software startup Gazzang unveiled its latest encryption and key management support services for GlusterFS-backed OpenStack clouds, the Austin, Texas-based company said Thursday.

SIMPLY MEASURED: Top Brands See Encouraging Early Results With Instagram Videos

Posted on Jul 2, 2013
SIMPLY MEASURED: Top Brands See Encouraging Early Results With Instagram Videos

In the first six days after launch, Instagram’s video feature attracted 14 of the world’s top 100 brands, who collectively posted 23 videos, according to […]