COTWEET: Figuring Out Whom to Please First

Posted on May 5, 2011
COTWEET: Figuring Out Whom to Please First

Pity the person who answered the phone when Heather Armstrong tried to get her washing machine fixed for the fourth time in two months. According […]

COTWEET: CoTweet Pulls Social Media Conversations Into CRM Systems

Posted on Apr 29, 2011
COTWEET: CoTweet Pulls Social Media Conversations Into CRM Systems

CoTweet, a social media management application that ExactTarget developed when it realized that email marketing recipients often continue a conversation about a brand in social […]

COTWEET: ExactTarget Integrates Microsoft Dynamics CRM into Social CRM Tool

Posted on Apr 14, 2011
COTWEET: ExactTarget Integrates Microsoft Dynamics CRM into Social CRM Tool

ExactTarget unveiled CoTweet Social CRM Connector earlier this week at Microsoft Dynamics’ annual Convergence user conference in Atlanta. The new application will enable organizations to […]

COTWEET: 6 Common Email Marketing Mistakes Small Businesses Make

Posted on Mar 29, 2011
COTWEET: 6 Common Email Marketing Mistakes Small Businesses Make

If email seems a little old school to you, you’re right. Email turns 40 this year, and it’s being outpaced by texting, instant messaging and […]

COTWEET: Why we break up . . . with a brand

Posted on Feb 9, 2011
COTWEET: Why we break up . . . with a brand

A new study just released by ExactTarget and CoTweet finds that more than 90 percent of consumers have “broken up” with at least one brand […]

COTWEET: Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

Posted on Feb 8, 2011
COTWEET: Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social […]