SIMPLY MEASURED: Tumblr’s Ad Business Is About To Take Off With The Help Of Yahoo

Posted on Jan 9, 2014
SIMPLY MEASURED: Tumblr’s Ad Business Is About To Take Off With The Help Of Yahoo

Yahoo is now powering sponsored posts (a form of native advertising) on Tumblr. The integration will offer advertisers a bevy of tools and technologies that […]

SIMPLY MEASURED: Find the Best Social App for Your Business… in 60 Seconds or Less

Posted on Dec 18, 2013
SIMPLY MEASURED: Find the Best Social App for Your Business… in 60 Seconds or Less

The social software market is hotter than ever. Not only have we seen some very large acquisitions (e.g. Microsoft’s $1.2 billion purchase of Yammer in […]

SIMPLY MEASURED: Some Instagram Ads Are Being ‘Liked’ Hundreds Of Thousands Of Times

Posted on Dec 4, 2013
SIMPLY MEASURED: Some Instagram Ads Are Being ‘Liked’ Hundreds Of Thousands Of Times

According to recent analysis at BI Intelligence, based on data collected by Simply Measured, three-fourths of the world’s top 100 brands are now using Instagram.

SIMPLY MEASURED: Next and Argos provide best social customer service among multichannel retailers

Posted on Dec 2, 2013
SIMPLY MEASURED: Next and Argos provide best social customer service among multichannel retailers

Brands no longer have an option over whether or not they provide social customer service as consumer demand dictates that complaints and queries are at […]

SIMPLY MEASURED: Study – Instagram is the fastest growing social network among marketers worldwide

Posted on Nov 5, 2013
SIMPLY MEASURED: Study – Instagram is the fastest growing social network among marketers worldwide

A new report from Simply Measured has found that 71 percent of the world’s largest brands have adopted Instagram, which now rivals the brand adoption […]

SIMPLY MEASURED: Brand Adoption Of Instagram Up 80% In One Year

Posted on Nov 4, 2013
SIMPLY MEASURED: Brand Adoption Of Instagram Up 80% In One Year

A few weeks ago Jeff Bercovici of Forbes wrote a piece entitled Instagram Launches Ads, Promises, ‘We’ll Start Slow’ in which he told all us […]

SIMPLY MEASURED: Social Media Briefs – Snapchat Wins, Facebook Loses, Instagram Gains

Posted on Nov 1, 2013
SIMPLY MEASURED: Social Media Briefs – Snapchat Wins, Facebook Loses, Instagram Gains

Speaking of Instagram, a new report from Simply Measured shows 71 percent of global companies are now using the Facebook-owned mobile photo network. That’s a […]

SIMPLY MEASURED: How The Top 100 Brands Use Instagram

Posted on Oct 29, 2013
SIMPLY MEASURED: How The Top 100 Brands Use Instagram

The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 […]

SIMPLY MEASURED: Brands Slow To Embrace Video On Instagram

Posted on Oct 29, 2013
SIMPLY MEASURED: Brands Slow To Embrace Video On Instagram

As Instagram begins to rollout photo and video advertising, a new study suggests video ads won’t necessarily take off on photo-sharing service. In the third […]

SIMPLY MEASURED: 40% of the Top 1,000 Most Popular Instagram Videos Are From Brands

Posted on Oct 23, 2013
SIMPLY MEASURED: 40% of the Top 1,000 Most Popular Instagram Videos Are From Brands

Good news for Instagram’s plans to introduce advertising: Branded videos are proving to be quite popular on the social network.