SIMPLY MEASURED: Content marketing – nine channels to promote your content

Posted on Oct 21, 2013
SIMPLY MEASURED: Content marketing – nine channels to promote your content

You’ll need a diversified content marketing spread and that means generating content for many channels as well as your own properties. How does this content […]

SIMPLY MEASURED: As Twitter goes public, more tweets go private

Posted on Oct 17, 2013
SIMPLY MEASURED: As Twitter goes public, more tweets go private

For most Twitter users, it’s only possible to send a private “direct message” to a Twitter account that follows them, but the site has slowly […]

SIMPLY MEASURED: Sprite Hits A Homerun With A GIF-Powered Tumblr Campaign

Posted on Sep 26, 2013
SIMPLY MEASURED: Sprite Hits A Homerun With A GIF-Powered Tumblr Campaign

Sprite earned the most shares among large brands on Tumblr during July, and it did so with just three posts. In fact, 99% of Sprite’s […]

SIMPLY MEASURED: Adam Schoenfeld: 2013 40 Under 40 Honoree

Posted on Sep 19, 2013
SIMPLY MEASURED: Adam Schoenfeld: 2013 40 Under 40 Honoree

When Adam Schoenfeld launched his company, it was called “Untitled Startup Inc.” “Our business cards actually said that,” Schoenfeld said. Rather than starting with an […]

SIMPLY MEASURED: YEC Member Spotlight – Adam Schoenfeld, CEO, Simply Measured

Posted on Sep 13, 2013
SIMPLY MEASURED: YEC Member Spotlight – Adam Schoenfeld, CEO, Simply Measured

Adam Schoenfeld is co-founder and CEO of Simply Measured, where he drives the overall vision for the company. Adam has spoken at industry events such […]

SIMPLY MEASURED: How Brands Are Using Tumblr

Posted on Aug 30, 2013
SIMPLY MEASURED: How Brands Are Using Tumblr

Just under one-third (31%) of the Interbrand Top 100 Brands have created Tumblr accounts, according to a recent report by Simply Measured. Most of those […]

SIMPLY MEASURED: Just 31 of the Top 100 Brands Are on Tumblr

Posted on Aug 21, 2013
SIMPLY MEASURED: Just 31 of the Top 100 Brands Are on Tumblr

Tumblr, the popular microblog and new Yahoo plaything, still has a way to go to catch up with competing social networks in at least one […]

SIMPLY MEASURED: #MissingThePoint: Companies alienate customers with Twitter bots, scripted responses

Posted on Jul 27, 2013
SIMPLY MEASURED: #MissingThePoint: Companies alienate customers with Twitter bots, scripted responses

From upset consumers whose gadgets broke prematurely to stranded air travelers stuck on the tarmac, Twitter has been an effective outlet to publicly shame companies, […]

SIMPLY MEASURED: Facebook Hashtags Not Catching On With Consumers

Posted on Jul 24, 2013
SIMPLY MEASURED: Facebook Hashtags Not Catching On With Consumers

While using hashtags in Facebook posts might be a fun tactic for brands trying to engage consumers, it doesn’t appear to be paying off, a […]

SIMPLY MEASURED: Brands Building Success in Social Media

Posted on Jul 24, 2013
SIMPLY MEASURED: Brands Building Success in Social Media

Simply Measured CEO & Co-Founder Adam Schoenfeld, Author Ben Mezrich and Bloomberg’s Jon Erlichman discuss what it takes for companies to achieve popularity and face-time […]