FOLIO Communications : Case Studies : Mirage Networks

CoTweet | Qcue | ON Networks | Voyant | Mirage Networks

Goal: increase Mirage’s profile as a thought leader and provider of innovative solutions in the network access control space.

Strategy: develop high-profile customer success story with Tri-State Generation & Transmission and promote to key energy industry vertical and IT trade publications; highlight mission critical nature of business challenges and tangible results of Mirage solution.

Results: winner of 2008 InfoWorld 100 Award, in-depth feature secured in Power Engineering newsletter, distributed to more than 35,000 utility industry subscribers.

Other: launched corporate podcast series featuring Mirage executives, syndicated on iTunes and promoted via email campaigns, press releases, etc.; conducted industry survey of IT professionals regarding top issues of NAC; used feedback to secure 1:1 ed desk meetings with and follow on coverage in CIO Magazine, Network World, Information Security, etc.

Click below to see sample press coverage

Just like every other company, we had to overcome the communication overload inundating technology professionals and get our message through to key decision makers. FOLIO helped us develop a plan leveraging innovative marketing techniques and they executed it exceeding all expectations. Cybele and her team are ahead of the game in the new world of marketing.